Notes from the work
Short, practical pieces on the things we do every week. Written to be used, whether or not you hire us.
A 30-minute check on whether you can trust your marketing numbers
Five quick tests that show whether your ad platforms, analytics and CRM agree with each other, and what to fix first when they don't.
How to pick the first task to automate with AI
A simple way to rank AI ideas by hours, tolerance for error and data access, so your first project is one that ships and gets used.
How to write a week's scope in one paragraph
The five sentences we use every Monday to agree what ships on Friday, and why a paragraph works better than a ticket list.
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